Andy Wiederhorn, CEO of FAT Brands, on brand recovery amid an ongoing pandemic and political unrest

July 10, 2020 00:15:14
Andy Wiederhorn, CEO of FAT Brands, on brand recovery amid an ongoing pandemic and political unrest
Extra Serving
Andy Wiederhorn, CEO of FAT Brands, on brand recovery amid an ongoing pandemic and political unrest
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Hosted By

Holly Petre Sam Oches

Show Notes

FAT Brands — the Beverly Hills, Calif.-based global franchising company known for its flagship brand, Fat Burger, along with five other brands — has fared relatively well in pivoting to off-premise during the COVID-19 lockdowns. But some of the biggest challenges for their company, CEO Andy Wiederhorn tells us, are in creating different strategies for their wide range of brands. Panderosa Steakhouse features buffet-style dining that turned into cafeteria-style, with employees instead of guests serving the food. For Fat Burger, to-go sales rose from 40% to almost 70% over the past few months as the company pivoted to off-premise. Now, as dining rooms begin to reopen, FAT Brands casual-dining brands are performing better than many of their industry counterparts. That relative success, Wiederhorn said, has many causes: “We’re fortunate that the design of our casual dining restaurants incorporated outdoor features and some of the menu items are grab and go items like chicken wings and you don’t need a lot of attended service,” Wiederhorn said. “I also think the alcohol component is real. People want a break and want to get out, sit outside and they can have finger food themselves that’s not being passed around by other people. And we’re right now at least 25% alcohol [sales] right now.” In our podcast, Wiederhorn continues to discuss the added challenges of reopening in states where the number of COVID-19 cases is going back up, as well as how he aided franchisees during the nation’s time of political unrest in June.

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