Tropical Smoothie is chasing the industry titans — and it’s quickly catching up

Episode 2 June 22, 2021 00:30:41
Tropical Smoothie is chasing the industry titans — and it’s quickly catching up
Extra Serving
Tropical Smoothie is chasing the industry titans — and it’s quickly catching up

Jun 22 2021 | 00:30:41

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Hosted By

Holly Petre

Show Notes

Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn’t always at the leading edge when it comes to technology innovation. It is, however, a “darn good chaser,” he said — and that was a big reason why Tropical Smoothie closed 2020 up 11.3% in sales, according to NRN’s Top 500 report, published in partnership with Datassential.

Watson spoke with NRN editor in chief Sam Oches about how Tropical Smoothie leveraged innovation and its relationships with its franchisees to defy the odds in the pandemic.

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