How Taco Bell’s social edge to convenience technology gave them an edge during the pandemic

Episode 4 June 24, 2021 00:24:03
How Taco Bell’s social edge to convenience technology gave them an edge during the pandemic
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How Taco Bell’s social edge to convenience technology gave them an edge during the pandemic

Jun 24 2021 | 00:24:03

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Hosted By

Holly Petre

Show Notes

Taco Bell’s success in 2020 was tied directly to the brand’s eagerness to combine convenience technology investment with customer engagement. In this interview, vice president of global digital and omnichannel product experiences Zip Allen discusses the company’s loyalty program revamp, new store prototypes, and digital marketing rollouts in 2020 that helped them stand out.

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