At Dutch Bros, “the product is love” — and that helped a lot in 2020

Episode 7 July 02, 2021 00:38:01
At Dutch Bros, “the product is love” — and that helped a lot in 2020
Extra Serving
At Dutch Bros, “the product is love” — and that helped a lot in 2020

Jul 02 2021 | 00:38:01

/

Hosted By

Holly Petre

Show Notes

Early in the pandemic, many wondered whether the breakfast daypart and coffee segment would be left for dead after millions of Americans started working from home. 

Dutch Bros didn’t get that memo, though. The Grants Pass, Ore.–based drive-thru coffee chain saw only a minor blip in sales last spring before roaring back and closing the year with 7.7% sales growth, according to Top 500 data. 

In this interview with NRN editor in chief Sam Oches, Dutch Bros cofounder Travis Boersma and CEO Joth Ricci talk about how the brand evolved its daypart strategy, how its people culture helped overcome multiple crises in 2020, and why they aren’t worried about all of the competition flooding the drive-thru space.

Other Episodes

Episode

May 01, 2020 00:46:35
Episode Cover

Taziki’s CEO is adapting his brand to serve three types of guests in a post-COVID-19 world

Prior to the COVID-19 pandemic, Taziki’s Mediterranean Café spent a year beta testing how two types of delivery programs: do it yourself, or third-party....

Listen

Episode

May 14, 2021 00:21:27
Episode Cover

Arby’s Corporate chef Neville Craw on the new crinkle cut fries and the magic of sous-vide

Neville Craw has been developing menu items at Arby’s for the past 17 years, including some of the quick-service segment’s only lamb items —...

Listen

Episode 12

July 20, 2021 00:14:30
Episode Cover

Bonchon taps into South Korean culture

Bonchon, which translates from Korean as “My Hometown,” has over the past year begun to offer a fast-casual version of the traditionally casual-dining fried...

Listen