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Early in the pandemic, many wondered whether the breakfast daypart and coffee segment would be left for dead after millions of Americans started working from home.
Dutch Bros didn’t get that memo, though. The Grants Pass, Ore.–based drive-thru coffee chain saw only a minor blip in sales last spring before roaring back and closing the year with 7.7% sales growth, according to Top 500 data.
In this interview with NRN editor in chief Sam Oches, Dutch Bros cofounder Travis Boersma and CEO Joth Ricci talk about how the brand evolved its daypart strategy, how its people culture helped overcome multiple crises in 2020, and why they aren’t worried about all of the competition flooding the drive-thru space.
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